NESPRESSO FESTIVE - “Atelier of Wonder”

Step into the whimsical world of Nespresso's "Atelier of Wonder" this festive season. 
We worked with McCann Paris to concept and deliver 12 unique films for TV and social, & 23 key visuals for online and retail.

Nespresso_festive_16x9_002.gif
TVC_poster_wide_.png
Accessories_03_ copy.jpg
CTD_OL_02_ copy.jpg
RS_pour_01_16_9 copy.jpg
Nespresso_atelier_16x9_002.gif

I helped art direct this extremely fun project and the multitude of contraptions it takes to brew a perfect latte or espresso. We wanted this world to feel timeless, refined, tangible yet a little magical, a little Willy Wonka-esque. Utilizing Nespresso graphic codes gives it a beautifully recognizable branded look as well, with its arabesques and filigree motifs.

atelier_29052025_002.jpg
CTD_VL_01 copy.jpg
hammer_001_ copy.jpg

Exploration

Nes_Cam0_001.png
ezgif-7a3e4ff02e525a.gif
festive_shopping_23052025_003.jpg
atelier_29052025_001.jpg
festive_shopping_29052025_014.jpg
festive_shopping_23052025_008.jpg

Design, directed, and produced at GRIF.studio

_

Artists :

Shane Griffin, Hubert Montag, Ivan Girard, Mike McCarthy, Nayan Bodawala, Jack Mumford

Producer :

Isaac Karsen
Agency :
McCann Paris