J-B WELD - PITCH

I teamed up with TBWA and J-B Weld to come up with ideas and visuals for their new ad. I had to design a goofy yet endearing robot made out of scrap and random and junk items, which is an insanely fun challenge to tackle. The only requisite was that his core had to be a copy machine.

I started by sketching a bunch of dynamic and quirky silhouettes to understand how this character could move. Afterwards, I developed a few of these into full-fledge concept artworks that were further elaborated, rigged and textured in CG.